We believe everything that a person might see, hear, or touch that's associated with a brand has to be linked to the soul of that brand and reflective of the company and the products it represents. This is the standard by which we create and judge every piece of brand communication regardless of medium. Simply put, we believe everything matters.
No matter how you word them, most processes end up sounding alike. Following a specific process is great if you're making Homogenized Milk or Government Cheese. But that's about it. We don't even like the word process. Instead we have a simple 3 part procedure. Hence the 3 in our name. We can even tell it to you in 3 words. THINK. PLAN. DO.
Nice tractor, huh?
Everything is triggered by something. Be it a fleeting thought or a prolific image. A blink, a wink, a breeze, or a tsunami. Insult, injury, inexplicable urge, or perhaps the distinct lack thereof. All triggers. All triggered. Our goal is to be both conscientious and deliberate in what we trigger; things like interest in ideas, products, and services.
Look, we're not film scholars. We don't pretend to be movie critics. Heck, we're not even couch potatoes. We just think good films matter. Here's our thinking: films function as entertainment, expression, and even commercial vehicles; meaning they play a huge role in our culture without even trying. Think Tank 3 hosts movie nights at least once a month. Our screening room is big, but not that big, so if you would like to be invited please let us know in advance. Write to: . Tell us your name, types of movies you are interested in, and we'll send you an invitation via email to the next screening.
An exhibition of works by GAINES, multimedia artist duo, Shelby and Latham Gaines. GAINES transforms otherwise inanimate objects ranging from broom to chair to a vintage doctor’s bag into beings with a story and a soundtrack for thier lives, so to speak.
Exhibit opens Dec 11, 2007 and will be open to public until Jan 22, 2008. Hours: Mon to Fri 10-6 or call 212.647.8595 for an appointment.
Think Tank 3 is made up of people who create award-winning work and get noticed. Hope that's okay with you.
Creative Director, founder, optimist, etc. Before founding Think Tank 3, Sharoz worked on a range of national and international brands through some of the most respected ad agencies in the industry including BBDO, TBWA Chiat/Day, DDB, and Devito/Verdi. Since founding Think Tank 3 Sharoz has been responsible for our creative product, which is recognized within the industry and outside as being idea based, integrated and design sensitive. She has taught advertising at the School of Visual Arts since 1997 and worked in Afghanistan as the first creative director since the (supposed) fall of the Taliban--training Afghans in modern communication skills for journalism and social campaign creation. She is a contributing columnist for Communication Arts and occasionally writes about creative issues on a blog titled: This is Not an Ad.
President, strategist, urbanist, surfer. Before Think Tank 3, Harris worked with BBDO, and DDB on a range of national and international brands including Pepsi, Pizza Hut, Visa, Johnson & Johnson, Hershey, Amtrak, and New York State Lottery. His ideas have been featured in the New York Times, Village Voice, NY Observer, City Journal, ID Magazine and on CNN, CBS, NBC, and NY1, among others. In 1998 Harris founded Citystreets, a non-profit pedestrian rights and advocacy organization. Harris is a contributing Op-Ed columnist for the NY Sun and given the choice would rather be surfing.
Director of Business + Retail Affairs, Kai just returned to New York after 8 years in Hawaii doing a lot of surfing while building and running the island's most popular water park. His combination of retail experience and the ability to analyze trends is a perfect fit for our ambitions - after all, we do run Think Tank 3 out of a storefront. Kai recently hung up his boxing gloves and ended his pugilistic ambitions which is fine by us. Though we happen to think the ability to roll with the punches isn't the worst thing for someone who works in advertising.
Chief Technology Officer, artist, programmer, caffeine abuser. Every company needs a Joe. Our company is lucky enough to have one. Well not one, but the Joe. Not only does he keep our servers, network, computers and software humming along to the tune of the happy megahertz song, we have also come to rely on his ability to navigate technology trends and turn them into online strategies for our clients. Joe is also the author of Joe's Filters, a must have filter set for anyone editing digital video, and was recently made famous in certain circles for something he did with the iPhone that we don't fully understand.
Operative, designer, coordinator extraordinaire. Born and raised in the Pacific Northwest, his lack of passion for fleece led him to the East Coast where he became fond of wool, down and flannel. After earning a theatre degree as a thespian he soon found himself playing the role of Human Resources henchman at a large advertising agency. Realizing he was in the wrong role but at the right play he enrolled in design school and soon found himself at Think Tank 3 where instead of human resource incident reports, the role he now plays is working on a design station as a young and upcoming designer. Not a bad act to follow.
Digital Design Jedi. Indeed. For his 30th birthday, he jumped out of a perfectly functioning airplane. Shortly after, we were informed that he wasn't scared at all. We find that odd and recommend staying away from Eric. It's also worth noting that this is what Eric looks like after 72 sleepless hours of backbreaking physical labor performed within a toxic cloud of glue fumes and burning vinyl. In a unitard.
Sam does a lot of little things in a big way and is the newest addition to our team. He recently graduated from UCLA with a degree in accounting. For us, it's his minor in "fun" that caught our attention. A huge tennis, NY Rangers, Yankees, and music fan--specifically Pearl Jam--Sam's ear is uniquely attuned to every important emerging youth culture trend. It's safe to say that in between teaching tennis at Sutton East and Yorkville, and going to live events, Sam serves as our secret agent; bridging the gap between culturally attuned management and emerging younger trends as they are developing.
Chief Financial Officer. Julian left the canyons of Wall Street a couple of years ago and found his way to Think Tank 3. His background as a currency trader gives him a unique perspective as the CFO of a growing creative services company. Julian has managed our quarterly growth in revenues and all the capital requirements with poise, professionalism, and a markedly British accent. Julian loves to cook and is a carnivore in the truest sense of the word. If he ever invites you to his house for dinner we recommend you accept the invitation and arrive hungry.
Absolut, AED, Alliance Capital, Amtrak, Bermuda Tourism, Bridgestone Tires, Carnegie Hall, Chubb, Cigna, Citystreets, CNBC, Crown Royal, Diet Pepsi, Emerald Planet, Fusebox, Glenlivet, GlobalStar, HaagenDaaz, Hershey, Hyatt Hotels, Irish Tourism Board, JCDecaux, Johnson&Johnson, Lay's Chips, Major League Soccer's MetroStars, Michelin Tires, Motorola, Mxyplyzyk, NY State Lottery, Onassis Foundation, Patron, Pepsi, Pharmacia, PizzaHut, Princeton Review, Rheingold Beer, Udefine, United Way, USA Network, VH1, Visa, YouthAIDS.
Before starting Think Tank 3, we worked at a lot of different agencies. Big ones, small ones, always famous ones. We also worked with interactive companies and directly with clients but the bulk of our experience comes from our days in ad agencies where we were around other amazing people who do amazing work. It's where we learned our craft, our industry, what to do, what NOT to do, and a whole lot of other things that would take too long to tell you about here. Here's a short list of those agencies which unlike a lot of other agencies, we are happy to say, are all still around.
The Omnicoms: BBDO, DDB, TBWA Chiat/Day, etc. The Independents: Devito Verdi, Cliff Freeman, Kirshenbaum Bond, etc.
One Show, Clio, Obie, Addy, Andy, Cannes, Effie, Tony, Emmy, Espy, Oscar, Dugas, Pulitzer. You name it, we either got it, wish we had it, or plan on getting it real soon.