AINA
Aina is a non-profit founded on the premise that a free press is the foundation of a stable democracy. It was established in Kabul, Afghanistan in 2001 by Reza, a world renowned photojournalist and National Geographic photographer. Aina's initiatives include support for several printed publications, mobile cinema units that travel to remote regions projecting educational films, news clips, and movies, as well as the regions first Photojournalism Institute. Bringing photography which was strictly banned under the Taliban back to the people and trying to establish independent media in a war-torn, neglected country isn't easy but it's possible and it's what Aïna is doing. You really do have to see it to believe it. The good thing is that you can. That was the impetus for the positioning, communication strategy and tagline for our multi-faceted campaign.