IICF
IICF is an acronym for The Institute for Infants, Children and Families; one of many divisions of the Jewish Board of Family and Children Services. They came to us with nothing but their name. We talked. We listened. We went to their events, we diligently interviewed their staff. Then we went away and thought a lot. Technically what we delivered was a total branding package. In actuality it was the soul of the organization defined and nurtured through a communication system.