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Title News

06.29.09 Think Tank 3 celebrates the bubbly introduction of VIO. Cheers.
01.30.09 Think Tank 3 Creative Director scores at Sundance 2009 with Big Fan.
07.15.08 Think Tank 3 calls Kolache Mama a FAST FOODIE joint. Kolache Mama calls back.
04.07.08 Think Tank 3 has spirit and work for Proximo Spirits.
11.26.07 Found Sound by GAINES.
11.11.07 Content Migration in Progress.
09.13.07 Think Tank 3 presents RANDOM ACTS OF COMMENTARY by Teddy Vegas.
08.02.07 THOUGHT FOR FOOD at Think Tank 3.
01.19.07 JEWISH BOXERS at Think Tank 3.
01.03.07 Saddam’s still hanging at Hudson street.
01.03.07 Think Tank 3 signs content development deal with Comedy Central.
01.03.07 Think Tank 3 gets tapped by Coca-Cola.
10.09.06 Think Tank 3 fast-forwarded by Tivo.
09.24.06 Think SADDAM MANIA at Think Tank 3.
05.10.06 Think Tank 3 gets googled at the One Show.
04.12.06 Think Tank 3 Reclaims A Perfectly Good Word
03.06.06 Think Tank 3 is hired by VH1.
03.03.06 Think Tank 3 soon to be stale.
01.07.06 Think Tank 3 2006 surf season off to a chilly start.
10.02.05 Think Tank 3 is mentioned in New York Times Sunday Magazine.
06.28.05 Think Tank 3 Creative Director published in Communication Arts; July 2005.
06.21.05 Think Tank 3 ideas get into Newsweek.
06.21.05 Think Tank 3 Creative Director speaks at the One Club.
04.01.05 Think Tank 3 Creative Director takes on 50′ woman.
02.28.05 Think Tank 3 earns earned media for AINA.
12.30.04 Think Tank 3 President Harris Silver challenges the bicycle law.
12.15.04 Think Tank 3 Creative Director live from Kabul.
11.29.04 Think Tank 3 puts Kerhonkson, NY back on the map.
11.16.04 Think Tank 3 President is considered street smart by New York Sun.
09.04.04 Hurricane Francis: day two.
08.27.04 Think Tank 3 President publishes 3rd oped.
07.01.04 Jingle Girl is published in Communication Arts; July 2004 Illustration Annual..
06.29.04 FIRST BATCH: AINA Photojournalism Institute Exhibit at the Half King.
06.28.04 Mxyplyzyk, the little brand that could.
06.06.04 Think Tank 3 CSO declares beginning of 2004 surf season.
06.04.04 TT3 and Citystreets featured in Communication Arts.
04.21.04 Think Tank 3 President to speak at Apple Store in SOHO April 21 at 6:30PM.
04.20.04 Harris Silver’s Op-Ed published in the New York Sun.
10.07.03 Think Tank 3 President Harris Silver coins a new English word.
06.10.03 Citystreets sticks with people.
06.10.03 Think Tank 3 wins big for little clients.
06.10.03 Think Tank 3 helps Riverkeeper take on the Indian Point nuclear power plant.
03.03.03 03.03.03 is proclaimed Think Tank 3 day.
10.29.02 Think Tank 3 creates a new look for the Onassis Foundation.
10.15.02 Mxyplyzyk- Now available above 14th Street and points East and West..
08.17.02 Where do terrorists get their money?
05.08.02 May 8, 2002

June 29, 2009

Think Tank 3 celebrates the bubbly introduction of VIO. Cheers.

Think Tank 3 worked with The Coca-Cola Company along with international agency partners on the strategic and creative development of Vio, “The World’s First Vibrancy Drink”. Congratulations to the core teams in Coke’s Creative Excellence and Global New Products divisions, then and now.

January 30, 2009

Think Tank 3 Creative Director scores at Sundance 2009 with Big Fan.

New York, NY – Big Fan, written and directed by Robert Siegel, who also wrote The Wrestler, is Sharoz’s first foray into feature film-making. 

Excerpt from: The Hollywood Reporter, January 27, 2009

“Technical contributions are all touchdowns, with special praise to production designer Sharoz Makarechi for the blue-collar, sports-world look.”

 

Excerpt from: The New York Times, January 22, 2009

“Straight out of Staten Island comes the aggressively grubby, often darkly funny “Big Fan,” the very fine feature directing debut from Robert Siegel, who wrote “The Wrestler” and was an editor at The Onion. A cautionary tale about the limits and perils of love, “Big Fan” centers on Paul (Patton Oswalt, terrific and fearless), a 35-year-old parking lot attendant who lives with his mother and whose every waking hour is devoted to his beloved New York Giants. That love takes an unexpectedly dramatic turn when Paul and his closest (only) friend, Sal (the Sundance fixture Kevin Corrigan, priceless), have an unexpected late-night encounter with Paul’s favorite Giants player, who does not return his fan’s love in gentle kind. Unlike many hapless American movie characters, Paul comes with a personality rather than a character arc.”

 

Overview of the film on the Sundance Site: 

http://festival.sundance.org/2009/film_events/films/big_fan

July 15, 2008

Think Tank 3 calls Kolache Mama a FAST FOODIE joint. Kolache Mama calls back.

New York, NY – If there is one food category that needs fresh thinking its fast food. Think Tank 3 has been retained by Kolache Mama to help introduce New Yorkers to the Kolache, and their first proprietor in NYC. Initially an Eastern European staple, the flaky pastry filled with a variety of hearty fillings is to be served in a small efficient storefront built with care using sustainable materials. Point being the food at Kolache Mama might be fast but it’s for foodies, not fast food junkies.

April 7, 2008

Think Tank 3 has spirit and work for Proximo Spirits.

New York, NY– Think Tank 3 is engaged by Proximo Spirits, an affiliate of Jose Cuervo International to position their newly acquired Three Olives Vodka brand, and to work on new product brands from scratch including a spiced rum called Kraken.

November 26, 2007

Found Sound by GAINES.

New York, NY – Imagine the sound of something existing. The frequency of an object simply existing, possibly wishing it was something other than what it is, doing something more that it’s maker intended, to be judged as more than what simply meets the eye. Convinced that everything has a sound, multimedia artist duo, GAINES, Latham and Shelby, ignore the often too rigid line between fine, visual, performance, representational and musical art.

GAINES transforms otherwise inanimate objects ranging from broom to chair to a vintage doctor’s bag into beings with a story and a soundtrack for thier lives, so to speak.

Each of the one of a kind pieces in this series functions as sculpture and musical instrument, complete with amp which GAINES will “play” on opening night.

FOUND SOUND, a debut collection for GAINES is curated by Sharoz Makarechi, and will be on exhibit and available to private collectors for the first time in New York City at Think Tank 3, beginning December, 11 2007.

Exhibit Location: Think Tank 3 447 Hudson Street, NYC 10014
Artist Reception: December 11th 7:00pm
Gallery Open to Public: 10-6 PM (Monday-Friday)
Questions? Please call 212.647.8595 or write us at info@thinktank3.com

THE ARTISTS

GAINES are Latham and Shelby Gaines. Brothers in arms, art, and DNA. Born artists, raised in New Hampshire, their talents have manifested in a range of mediums including: music, photography, design, and performance. Their work has travelled, along with them to New Zealand, San Francisco, and NYC where they now reside; always defying simple categorization.

THINK TANK 3

Think Tank 3 is A MODERN DAY THINK SHOP; our idea of what a modern ad agency should be. We work with clients including Comedy Central, The Coca Cola Company, out of a storefront in NYC where our creative director curates exhibits, hosts readings, talks, etc. Previous exhibits and events include: SADDAM MANIA by Teun Voeten, JEWISH BOXERS by Charles Miller, and an ongoing BLOG meet-up and reading series.

November 11, 2007

Content Migration in Progress.

Please check back for more links to our glorious history and if you just can’t wait to know more, go ahead and take a look at TRIGGER. Trigger: Volume 3 is long overdue. We know, we know, we know. If you’re on the e-mail list you will receive it, eventually. If not, sign up while you’re here. Thank you.

September 13, 2007

Think Tank 3 presents RANDOM ACTS OF COMMENTARY by Teddy Vegas.

New York, NY – Blog, blog, blog. It’s part of our vernacular now. Blogger is not just the name of an application that allows anyone to publish online, it’s a title. Something we see scroll beneath the names of people like Arianna Huffington when being interviewed on HBO’s Real TIme with Bill Maher. And though most of what’s in the blogosphere (that’s what they’re calling it!) is more akin to a personal journal or dirty laundry airing out in a public space, there are some blogs that make sense, bring pleasure to their readers, and become that one place where brilliant but yet to be discovered thinkers, think out loud. Case in point: Teddy Vegas’ RANDOM ACTS OF COMMENTARY. It’s art meeting life at the intersection of relevance and culture. And it’s worth a read and a reading. Come see and hear Teddy Vegas read from his blog. If nothing else you’ll be attending the first ever BLOG READING (that we know of) by a yet to be discovered genius.

Exhibit Location: Think Tank 3 447 Hudson Street, NYC 10014

Artist Reception + Reading: September 17, 7PM 

Questions? Please call 212.647.8595 or write us at info@thinktank3.com

Curator: Sharoz Makarechi

THE ARTIST

The product of a hysterical pregnancy, Teddy Vegas (aka Teddy Cohn) was paralyzed from the neck-up for the first thirty-five years of his life. Today he is a non-practicing atheist and devoted meta-commentator living in NYC with his Pet Peeve. He is currently working on a collection of titles for an autobiography he will never write.

THE BLOG: Random Acts of Commentary

THINK TANK 3

Think Tank 3 is A MODERN DAY THINK SHOP; our idea of what a modern ad agency should be. We work with clients including Comedy Central, and The Coca Cola Company out of a storefront in NYC where our creative director curates exhibits, and we host readings, talks, and screenings based on cultural relevance, historical value, and quality. Our last three exhibits were THOUGHT FOR FOOD by Ilana Simons, JEWISH BOXERS by Charles Miller, and SADDAM MANIA by Teun Voeten.

Learn more about Think Tank 3 at http://www.thinktank3.com

August 2, 2007

THOUGHT FOR FOOD at Think Tank 3.

New York, NY – Thought for Food is the intersection of ART and LITERATURE. Oil paintings by a writer. Ilana Simons paints portraits of literary influences, philosophers, and geniuses of generations past in oil on PAPER PLATES. But that’s not all. She writes. In fact she’s a writer first, with a PhD in English and a teaching post at The New School in New York City. Join us for her debut as a modern day artist.

Ilana Simons will read for the first time from her first book at Think Tank 3 on August 15, 2007 at 7PM.

Her book, A Life of One’s Own: A Guide to Better Living through the Work and Wisdom of Virginia Woolf will be released by Penguin publishing on August 28. At which point Ilana will be here to read and discuss the work once again.

Artist Statement: 

Virginia Woolf never went to college, but she was desperate to engage with the old minds we call Geniuses. So she read all day in her bedroom and produced some fantastically unconventional novels.

Woolf shows that to turn “Grand Ideas” to use, we’ve got to find our own personal hooks-our real, sensual attachments. My portraits of philosophers on paper plates and my book, are parallel projects in Woolf’s spirit: to find the palatable in otherwise-intimidating minds.

Exhibit Location: Think Tank 3 447 Hudson Street, NYC 10014 

Artist Reception + Reading: August 15, 7PM 
Gallery Open to Public: August 15 to August 30 – 12-6 PM (most days) 
Questions? Please call 212.647.8595 or write us at info@thinktank3.com 
Curator: Sharoz Makarechi

THE ARTIST

Ilana Simons received her English PhD in 2003 and teaches at the New School in New York City. She won the Willy Gorrissen Award for Teaching Excellence and the Molberger Fellowship for modernis scholarship while a graduate student at New York University. She is the British literature moderator for the online Barnes & Noble Classics Book Club and is also currently in training as a clinical psychologist.

Learn more about Ilana Simons here.

THINK TANK 3

Think Tank 3 is A MODERN DAY THINK SHOP; our idea of what a modern ad agency should be. We work with clients including Comedy Central, The Coca Cola Company, and TiVo out of a storefront in NYC where our creative director curates exhibits based on cultural relevance, historical value, and quality. Our last exhibit was JEWISH BOXERS oil paintings of Jewish boxers who dominated the sport from 1910-1940 by Charles Miller, was shortlisted by The New Yorker.

Learn more about Think Tank 3 at http://www.thinktank3.com

January 19, 2007

JEWISH BOXERS at Think Tank 3.

New York, NY – When people think about famous boxers they don’t usually think of Jews. Yet between 1910 and 1940 there were 27 Jewish world champions and for years, working-class Jewish immigrants were the sport’s dominant ethnic group.

This series, oil paintings and drawings of Jewish boxers by Brooklyn-based artist Charles Miller, were inspired by the artist’s passion for the sport and for the stories of fighters like Jackie “Kid” Berg, a.k.a. “The Whitechapel Whirlwind,” Lew Tendler, and Barney Ross, to name a few, who contributed so much to the rich history of American boxing in its Golden Age but today are all but forgotten.

The exhibit celebrates these always brave, strong and ambitious fighters, who were often simply looking for fast money to support their families or avoid sweatshop labor, much like their Irish and Italian fighting counterparts.

Each of the various sized pieces in the series features an individual Jewish boxer in period gear, sometimes bare fisted, sometimes in training mode, sometimes in the ring, but usually as if posing for a photograph. Charles Miller’s Jewish Boxers, curated by Sharoz Makarechi, will be on exhibit and available to private collectors for the first time in New York City at Think Tank 3, beginning January 25, 2007.

Exhibit Location: Think Tank 3 447 Hudson Street, NYC 1001
Artist Reception: January 25th 7:00pm
Gallery Open to Public: 12-6 PM (most days)
Questions? Please call 212.647.8595 or write us at info@thinktank3.com

THE ARTIST

Charles Miller was born in New York City in 1960. He is a painter and print maker who currently resides in Brooklyn, NY. He received a Bachelors degree from Bennington College and a Masters in Architecture from Harvard University.

 

Learn more about Charles Miller at http://www.jewishboxers.com

THINK TANK 3

Think Tank 3 is A MODERN DAY THINK SHOP; our idea of what a modern ad agency should be. We work with clients including Comedy Central, The Coca Cola Company, and TiVo out of a storefront in NYC where our creative director curates exhibits based on cultural relevance, historical value, and quality. Our last exhibit was SADDAM MANIA which showed the fallen dictator as a brand, and coincided with both his sentencing and execution.

Learn more about Think Tank 3 at http://www.thinktank3.com

January 3, 2007

Saddam’s still hanging at Hudson street.

New York, NY – While we knew the subject matter of this exhibit was culturally relevant we never expected that during the course of a two month exhibit, Saddam Hussein would be both sentenced and executed by hanging. The exhibit was noted on the front page of the New York Sun on Nov. 6, 2006 followed by a comprehensive article in their Gallery Going/Arts section. We kept the exhibit up longer than originally planned given that the public is increasingly more contemplative about this piece of our shared history and the brand that Saddam built. Saddam Mania will continue to hang for a little while, and prints will be available for collection for another week as we prepare for our next exhibit and opening; Jewish Boxers on January 25th.

 

Teun Voeten | http://www.teunvoeten.com/

Jewish Boxers | http://www.jewishboxers.net/

NY Sun | http://www.nysun.com/

Wooster Collective | http://www.woostercollective.com/

January 3, 2007

Think Tank 3 signs content development deal with Comedy Central.

New York, NY – One word. Kabob. Repeated many times. Kabob, kabob kabob.

January 3, 2007

Think Tank 3 gets tapped by Coca-Cola.

New York, NY – The second most recognized word in the world is Coke. The first is OK. Why? Because The Coca Cola Company knows the value of smart brand communications. They have W+K, CPB, and now, they have Think Tank 3.

October 9, 2006

Think Tank 3 fast-forwarded by Tivo.

New York, NY – Think Tank 3 has been been hired as creative strategists for TiVo, the world’s best DVR. Think Tank 3 will be developing ideas across mutliple platforms including developing viral ideas. For online initiatives Think Tank 3 has teamed up with the Barbarian Group, creators of Subservient Chicken for Miami based Crispin Porter, Burger King’s agency of record.

Harris Silver categorically denies that Think Tank 3 is in conversations with the comedian Sara Silverman to be ‘TiVo Guy’. “Look. Just because she’s funny and we know she’ll watch anything doesn’t mean she would be the right representative. I mean there’s a new TiVo feature called Kid Zone which protects your kids from her potty mouth and other inappropriate content for kids which is a huge issue for parents these days.” He paused and then added “Plus she’s not a guy”.

September 24, 2006

Think SADDAM MANIA at Think Tank 3.

New York, NY – Saddam Mania is a complex and challenging photo exhibit of images of Iraq’s former leader that carves out new unexplored territory at the intersection of Art and Journalism. Award winning photojournalist Teun Voeten artfully documented posters, statues and murals of Saddam while arriving in Baghdad on April 13th 2003, a few days after the fall of the dictator. According to Voeten “Most of the images which were omnipresent in Baghdad when I arrived were torn down or destroyed and had disappeared in a matter of days after I documented them”.

This series has never been on exhibit before and cannot be seen anywhere else. In these photos–which are in fact images of images–we see Saddam as military hero, Saddam as religious icon, Saddam as fatherly figure. Saddam as triumphant dictator. The images are highly nuanced and have many layers of meaning as we are not just looking at images of images of Saddam but also of the people trying to destroy and deface them.

The bold colors and contextual settings give them a unique graphic quality and seen together, they act as a reminder, perhaps even a warning, to the influence one man had over so many, for so long. The exhibit is curated by Sharoz Makarechi, founder and creative director of Think Tank 3, Modern Day Think-Shop. This is the first exhibit by Think Tank 3 at their new storefront location, and will open to the public on Oct. 25.

According to Makarechi: “Saddam built himself, essentially an imposing brand by commissioning these images and statues–to a level that requires more than taking them down to take his power away from him. The series, perhaps despite itself, demonstrates the disparity between the destruction of reminders of Saddam, and the fact that Saddam is to this day holding his own in court.” For better or for worse these images are now part of our history, as Iraq and The United States have violently collided twice, under father-son Bush Presidencies. This story, his story, is now part of our story too.

ABOUT THE PHOTOGRAPHER:
Teun Voeten, who originally studied Cultural Anthropology and Philosophy, is an award winning photojournalist and author who has been covering the conflicts in the former Yugoslavia, Rwanda, Sudan, Angola, Sierra Leone, Afghanistan, Colombia, Gaza, Liberia, Lebanon and Iraq. His work has been published in Vanity Fair, Newsweek, The New Yorker, and National Geographic among others. Voeten is also a contributing photographer for organizations such as the International Red Cross, Doctors without Borders, Human Rights Watch and the United Nations. In 2002 St. Martin’s Press published his book “How de Body. Hope and Horror in Sierra Leone”. The European Commission honored Voeten with the Natali award (Human Rights and Journalism) and John Hopkins University gave him the Sais-Novartis Award for his work in Sierra Leone. American Photography selected him for their yearbook with the Liberia images he took for Vanity Fair. His widely published Pyong Yang images are currently on a traveling exhibit on the Korean peninsula. Besides his journalistic work, Voeten also operates a one man NGO that supports a high school in Sierra Leone.

EXHIBIT INFO:
Saddam Mania: Images of Images of Saddam from Baghdad as seen By Teun Voeten 
Press preview: October 24 
Opening and artist reception October 25, 6-10PM 
Open to public: October 25 through December 10 
Mon-Thurs 10-6, Sat + Sun 12-5 
Think Tank 3: 447 Hudson Street (corner of Morton) 
Phone number 212-647-8595 
Please note: There is a 30% discount on all prints to members of the armed services.

Get the invite here

May 10, 2006

Think Tank 3 gets googled at the One Show.

New York, NY – Think Tank 3 was chosen a finalist for the 2006 One Show Awards in the high falutin’ category of “Innovative Use of Media”. There were 18,000 entries in the One Show this year; only one of them was ours. One that cut through even the best work in the industry, like a rabid hyena through carrion.

See the work http://www.thinktank3.com/tt3.html

April 12, 2006

Think Tank 3 Reclaims A Perfectly Good Word

New York, NY – No longer solely fixed to the end of a gun, or to the name tag of a Palomino Stallion, Trigger has been reclaimed by Think Tank 3 as a thinking man’s news bulletin filled with advertising related facts, thoughts, and opinions.

Read trigger at http://www.thinktank3.com/trigger/triggervol1.html

Singup for Trigger at the top of this page.

March 6, 2006

Think Tank 3 is hired by VH1.

New York, NY – Think Tank 3 was asked to create 3 commercials for VH1′s popular show Best Week Ever. After weeks of pita bread and hummus and a trip to Marfa, TX the spots were delivered by hand to VH1 headquarters along with a big bag of Kabob sandwiches. Why Kabobs you ask? We’ll let you figure that one out for yourselves.

See the spots here.

Relevant Links: 

VH1′s Best Week Ever | http://www.vh1.com/news/best_week_ever/

March 3, 2006

Think Tank 3 soon to be stale.

New York, NY – According to the latest issue of Communication Arts, Think Tank 3 is fresh, which begs the question for how long? Although we see no signs of molding as of yet, it’s a fact of life, everything fresh eventually goes stale, or gets sold to MDC.

Check out the work and decide for yourself; how much longer to the compost pile?.

Click here to view the article: https://www.commarts.com/fresh/think-tank-3.html

Relevant Links: 

Communication Arts | http://www.commarts.com

January 7, 2006

Think Tank 3 2006 surf season off to a chilly start.

Southampton, NY – It was a sunny January day, conditions looked good and the decision was made. Harris Silver (TT3 President), Alex Matthiessen (Executive Director of Riverkeeper) and Adam Green (New Yorker Writer) suited up and jumped into the 45 degree water at Main Beach. Two and a half hours later, struggling out of their winter wetsuits, it was done. The Think Tank 3 surf season had officially begun. Chief Surfing Officer Matthew Dugas was unfortunately absent from this posse of human icicles. Apparently he was painting cup cakes in a warm apartment, sipping wine and conjugating French verbs. May you all catch many rides, and never get caught inside in 2006.

If you would like to join the Think Tank 3 surf team for an early morning adventure into the hardened world of New York City surfing, write to us at surf@thinktank3.com.

Relevant Links: 

The Buoy | http://www.ndbc.noaa.gov/station_page.phtml?station=44025

October 2, 2005

Think Tank 3 is mentioned in New York Times Sunday Magazine.

If you think there’s no such thing as bad press maybe you should read the following article by Rob Walker in the Consumed Column of the New York Times Sunday Magazine.

Read it here: PDF | HTML

June 28, 2005

Think Tank 3 Creative Director published in Communication Arts; July 2005.

Creative Director Wanted: Kabul

Communication Arts: July 2005. Sharoz Makarechi shares a few of her experiences working in Afghanistan. The printed magazine is available at bookstores nationwide and includes several related images. A PDF of the column also lives here:

http://sharoz.com/Sharoz_Kabul.pdf

June 21, 2005

Think Tank 3 ideas get into Newsweek.

Think Tank 3′s president Harris Silver was part of a team invited, along with some of the worlds most talented, architects, industrial designers, and automotive designers, by the Design Trust For Public Space to participate in it’s initiative to redesign the New York Taxi. Our ideas were the most positively receieved at a presentation at Parson’s School of Design in a forum hosted by Kurt Anderson of NPR. Our “cabsule” has so far been featured in Newsweek, NY Newsday, The Toronto Globe & Mail, Dwell Magazine and other media outlets. This project was so well received that the Design Trust is now planning a book as well as an Exhibit.

http://www.citystreets.org/news062105.html

Relevant Links: 

Design Trust For Public Space | http://www.designtrust.org

June 21, 2005

Think Tank 3 Creative Director speaks at the One Club.

NYC Creative Director left clients and staff in NYC and moved to Kabul to help establish the first communication agency in the country since before the Taliban. Was she a sadist, uniquely qualified for the task, or simply and blindly optimistic?

On June 21 at 7 pm in The One Club Gallery, Sharoz Makarechi of Think Tank 3, recently back from the trenches, shared advertising stories from war-torn Afghanistan and discussed the value of ideas, cross media thinking, and creative communication campaigns in a society struggling to recover from over 25 years of war.

REAL ADVERTISING WAR STORIES
A talk by Sharoz Makarechi, Creative Director, Think Tank 3
Tuesday, June 21
7:00, The One Club Gallery
21 East 26th Street, Fifth Floor

April 1, 2005

Think Tank 3 Creative Director takes on 50′ woman.

In the latest issue of Communication Arts, Sharoz Makarechi imagines different possibilities for how we use out-of-home media opportunities; our shared visual landscape. Like the advertising spectaculars she talks about the article is beginning to turn heads and is now also available online.

http://sharoz.com/Sharoz_50FootWoman.pdf

Relevant Links: http://nytimes.com/2005/04/08/nyregion/08flatiron.html

February 28, 2005

Think Tank 3 earns earned media for AINA.

After raising public interest in Aïna through the First Batch exhibit at the Half King, Sharoz Makarechi Creative Director of Think Tank 3 coordinated this piece with Newsweek, Women Make Movies, PBS, and Reza, Aïna’s hard to pin down founder who’s often away shooting for National Geographic. In fact, she personally sat with Reza in Kabul to record the audio on this comprehensive piece on Aïna’s past, present, and future in Afghanistan and beyond. Learn more about AINA and think about how the smart, talented and good looking people can maybe help you too.

Read it here: http://www.msnbc.msn.com/id/7012936/site/newsweek/

December 30, 2004

Think Tank 3 President Harris Silver challenges the bicycle law.

In his latest oped for the New York Sun, Harris Silver single handedly takes on a rogue politician who is taking the “problem” of bicycles in New York City and making it worse.

Read the oped here: http://www.citystreets.org/nysun123004.html

Relevant Links:
New York Sun | http://www.nysun.com
Citystreets | http://www.citystreets.org

December 15, 2004

Think Tank 3 Creative Director live from Kabul.

Think Tank 3 creative director Sharoz Makarechi has set up an almost live feed to report her adventures as the temporary Head Strategist and Creative Director of Aïna. Aïna, founded with the belief that a free press is the cornerstone of democracy, is the first independent media foundation to be formed since the fall of the Taliban in Afghanistan. Think Tank 3′s public involvement with Aïna started with curating a show we named First Batch, which was the first North American exhibition of images taken from the first group of photo journalists trained after the fall of the Taliban. Now back to Kabul, like most cities in the world, is actually full of people just living their lives, but after you see your first game of BUZKASHI you can’t help but wonder if what this place really needs more than anything else, is just a lot more soccer balls.

See it all here: http://www.thinktank3.com/kabul/

Relevant Links: 
Aïna World | http://www.ainaworld.org

November 29, 2004

Think Tank 3 puts Kerhonkson, NY back on the map.

In what has to be, the hardest working small space ad in the history of advertising, Think Tank 3 created a 3″ x 3″ ad designed to put the town of Kerhonkson back on the map. We knew it would work, we just didn’t realize that the ad would also put Think Tank 3 on the map as well, is all we’re saying.

See the ad here.

Read the New York Times article here: http://www.thinktank3.com/nytimes112904.html
Read the Toronto Star article here: http://www.thinktank3.com/toronto120704.html 
Read the Globe and Mail article here: http://www.thinktank3.com/globe122404.html

Relevant Links: 
New York Times | http://www.nytimes.com
Toronto Star | http://www.thestar.com
Kerhonkson General | http://www.kerhonksongeneral.com

November 16, 2004

Think Tank 3 President is considered street smart by New York Sun.

Harris Silver latest Op-ed is called “Street Smart” and is and idea piece about making NYC safer for anyone who lives, works or plays in NYC.

Download the PDF here: http://www.citystreets.org/pdf/nysunoped111604.pdf

Relevant Links: 
New York Sun | http://www.nysun.com

September 4, 2004

Hurricane Francis: day two.

As big but not as clean as yesterday (6′-9′).

The paddle out was hectic.

The waves were a bit harder to catch due to chop on the faces but once you were on them it was auto-pilot. Steep drop. Trim to rail. Down. Up. Down. Up. And again.

Powerful swirly white water. Better to eject off a crashing lip to save the energy required to get through the mean white wall.

On the beach laughing while watching the board fireworks show Dugas and I saw a kid limp out of the water trailing blood from his ankle. The last thing we heard as we were leaving the beach was the medic telling the ambulance driver:

“Meat, tendons, everything. Make sure they have a vasuclar surgeon ready.”

Read in the Post that the kid who drowned friday evening at Rockaway was 17. They’re still looking for the body today.

We ordered well but it made lunch a bit harder to digest.

Relevant Links: 

The Buoy | http://ndbc.noaa.gov/station_page.php?station=44025

August 27, 2004

Think Tank 3 President publishes 3rd oped.

TT3 President Harris Silver publishes his 3rd Op-Ed in 2004. On the eve of the Republican National Convention on a sweltering August day, with tensions rising in the city, Silver touches the pulse of a burning issue in most New Yorkers hearts. Cold Beer. To read the Op-Ed from the New York Sun download the PDF here: http://www.thinktank3.com/pdf/nysuncolumn3.pdf

Relevant Links: New York Sun

July 1, 2004

Jingle Girl is published in Communication Arts; July 2004 Illustration Annual..

TT3 Creative Director, Sharoz Makarechi’s article in Communication Arts’ 2004 Illustration Annual discusses the intersection of advertising and design.

Communications Arts is currently available on newstands. Or you can read the article here: http://sharoz.com/cajuly2004.html

Relevant Links: 

Communication Arts | http://www.commarts.com

June 29, 2004

FIRST BATCH: AINA Photojournalism Institute Exhibit at the Half King.

Sharoz Makarechi curates “First Batch” an exhibition of images created by students of the Aïna Photojournalism Institute (API) in Kabul, Afghanistan. API is bringing photography which was banned under the Taliban back to the people. Aïna was founded on the belief that a free press is the foundation for creating a stable democracy and was established in Kabul in 2001 by Reza, a world-renowned photojournalist. Aïna’s many initiatives include support for several printed publications, some specifically created for women and children, mobile cinema units that travel to remote regions projecting films and news clips, and a Women’s Film Group which has trained several camera women who along with Aïna’s Video Production Unit have already produced 2 documentaries that are being distributed by Women Make Movies in New York. If you can, please come and learn more. You’ll hear a first hand account of the institute’s first days and see the first images the students created independently.

To get more information on the exhibit visit: http://www.thehalfking.com/gallery/aina/aina.htm.

Relevant Links: 
Aïna | http://www.ainaworld.org
The Half King | http://www.thehalfking.com

June 28, 2004

Mxyplyzyk, the little brand that could.

A lot of wonderful things have happened to MXYPLYZYK since we started working with them. The most important is that MXYPLYZYK has started to be recognized as a brand–not just a store. Most recently they have been featured in the July issue of Inc. magazine as an example of a young healthy brand despite their hard to pronounce name (mix-ee-pliz-ik). And this September MXYPLYZYK will be featured in the hit TV show Queer Eye For the Straight Guy. Just goes to show how good solid thinking time after time gets notice and exposure.

Read the article here: http://www.thinktank3.com/mxyinc.html

Relevant Links: 
MXYPLYZYK | http://www.mxyplyzyk.com
INC Magazine | http://www.inc.com

June 6, 2004

Think Tank 3 CSO declares beginning of 2004 surf season.

It’s an official call to arms for the Think Tank 3 surf team. It was a cold rainy day in June, but the waves were breaking over the sludge in Rockaway. Think Tank 3′s Chief Surfing Officer stood by the water’s edge and offered these inspirational words to his surfers before charging into the water, “After living in Australia for a year, I wonder why any surfer would live in this god forsaken place.”

If you would like to join the Think Tank 3 surf team for an early morning adventure into the hardened world of New York City surfing, write to us at surf@thinktank3.com.

Relevant Links: 
The Buoy | http://www.ndbc.noaa.gov/station_page.phtml?station=44025

June 4, 2004

TT3 and Citystreets featured in Communication Arts.

Communication Arts, an authoritative periodical in the communications field has published an article featuring Think Tank 3, Citystreets, our brand of urban activism, and how we use our skills as strategists and creatives to make a connection between ideas, design and public policy.

You can view a PDF version of the article:
http://www.citystreets.org/commarts_citystreets.pdf

Relevant Links:
Citystreets | http://www.citystreets.org
Communication Arts | http://www.commarts.com

April 21, 2004

Think Tank 3 President to speak at Apple Store in SOHO April 21 at 6:30PM.

Harris Silver, president of Think Tank 3 and founder of Citystreets, a NYC based pedestrian advocacy organization, has been invited back and is scheduled to speak at the Apple Store in SOHO NY again, on Wednesday, April 21, at 6:30 PM.

Yes, it’s true, Citystreets uses Macs to change the world–or at least nudge it a bit. The talk, part of the “Made on A Mac” lecture series, will focus on the connection between the underlying ideas that fuel Citystreets and the tools Apple creates to help realize them.

If you spend too much time in front of a computer that frustrates you instead of inspires you, have an issue that you want more people to know about, are an urbanist at heart, work with a non-profit organization, want to see touch and ride a Segway, or otherwise live, work, and play here and want to have a unique, “Only in New York” type of experience, this event might be of interest to you.

Starting with “flatso”–the name for the stencil art–now used by people on 3 continents in 7 cities to memorialize pedestrian fatalities, every piece of communication created by Citystreets has been thoughtfully considered and expressed via Mac.

More advanced use of Apple products include the “subversive editing” of an inaccurate commercial released by the politically motivated Office Of National Drug Control Policy, to achieve a more truthful and meaningful message.

Relevant Links: 
Apple Store | http://www.apple.com/retail/soho/
Citystreets | http://www.citystreets.org
Stencil Project | http://citystreets.org/stencil.html
Taxi Safety Stickers | http://citystreets.org/safety.html
Giuliani Endorsement | http://www.thinktank3.com/citystreets8.html
AK47-Redux press release | http://citystreets.org/money.html

Speaker: Harris Silver | Founder | Citystreets
Date: Thursday | 02/05/2004
Time: 6:30 PM 
Location: Apple Store | 103 Prince Street | SOHO | NYC
Cross Streets: Greene | Mercer
Subway Lines: N,R,C,E,F,6
Hope you can make it.

About Citystreets: 
Citystreets is a forward-thinking, NYC based organization focused on improving the urban environment by exposing transportation policy flaws, their cultural impact on cities, and bringing much needed attention to pedestrian safety issues. Starting with NYC in 1996, Citystreets’ ideas and philosophies and projects are now being adopted by people in Atlanta, San Francisco, Vancouver, Amsterdam and Sydney. Citystreets was the first organization to link oil use to terrorism by releasing a commercial called AK47-Redux in August of 2002. Citystreets stencil project has received local, national and international press coverage.

April 20, 2004

Harris Silver’s Op-Ed published in the New York Sun.

Harris Silver, president of Think Tank 3 and founder of Citystreets, has an op-ed published in the New York Sun. Mr. Silver continues to encourage a radical shift in thinking and approach to solve New York City’s transportation problems. In this case he uses the plight of Segways in New York City as one example of the problems plaguing the “system”.

To read the article download the PDF:
http://www.citystreets.org/nysun042004.pdf

Relevant Links: 
Citystreets | http://www.citystreets.org
New York Sun | http://www.nysun.com
Segway | http://www.segway.com

October 7, 2003

Think Tank 3 President Harris Silver coins a new English word.

The word is “carchitecture” a description of the unbuilt and unplanned space between buildings that has been taken over by the automobile.

The word was first published on October 7th 2003 in an op-ed written by Harris Silver about the controversial Segway human transporter published in the New York Sun a NYC Daily. The op-ed is a thought piece examining how the Segway can fit into the urban environment.

Harris said “Coining a new word in the english language is like climbing a mountain and getting to name the route. It’s better and not just because there’s no chance of getting frostbite or getting killed in an avalanche”

The day after the op-ed ran Segway invited Harris to dinner with Segway inventor Dean kamen and his parents.

“Dean’s mom reached out to shake my hand. As soon as she found out I wrote the op-ed she opened her purse pulled out a folded copy, unfolded it, confirmed I was the writer and then hugged me instead. I had my first op-ed published. I coined a new word in the english language. I had dinner with Dean Kamen. I was hugged by his mom” I met Michael Gorbachov. Just another week in Gotham ” Harris quipped.

To read the op-ed please visit: http://citystreets.org/segway.html

June 10, 2003

Citystreets sticks with people.

In an ongoing effort to bring attention to the connection between oil money and terrorism funding, Think Tank 3, A Modern Day Think-Shop, has created and produced a series of controversial stickers for Citystreets, a New York based pedestrian rights and advocacy organization. Thousands of people have visited the Citystreets site requesting stickers and two independent publications (Advertising Age, and The New York Sun) have written feature columns about the idea so far.

Visit Citystreets website: www.citystreets.org

June 10, 2003

Think Tank 3 wins big for little clients.

Think Tank 3 received a Silver Pencil at the 2003 One Show Awards for work created on behalf of Barra + Trumbore, a New York company specializing in custom stone work. “Most of the awards went to big agencies for work on big clients like BMW’s Mini, Nike, Budweiser, etc. so it was great to see our client’s faces when their name was projected on the big screen next to these other amazing brands.” said Harris Silver, President. Think Tank 3 was also a finalist in the One Show Interactive, and the Clio awards for work created on behalf of MXYPLYZYK, A beloved and influential NYC design store.

To see the work or learn more contact us via info@thinktank3.com

June 10, 2003

Think Tank 3 helps Riverkeeper take on the Indian Point nuclear power plant.

Think Tank 3, New York, was tapped by Riverkeeper, a New York based environmental group, to create a powerful series of print and street ads designed to mobilize New York City residents to push for the permanent retirement of the Indian Point nuclear power plant, located just 22 miles north of the city. The ads are part of Riverkeeper’s latest media campaign which seeks to build additional momentum toward its goal of shutting down the dangerous plant run by Entergy, a Louisiana-based megacorp. Think Tank 3′s creative strategy makes a connection between the vulnerability of a nuclear power plant situated so close to NYC and the now colloquial phrase “Weapons of Mass Destruction”. In addition to educating the public about the threat that Indian Point poses, the ads encourage people to call Governor Pataki and make their concerns known. Before 9/11, no one thought of airplanes as weapons. It’s the same with nuclear power plants, especially Indian Point because of it’s proximity to NYC and the millions of people that live nearby (20+ million). To see the first ad in the campaign, purchase The New York Times today 06/10/2003 and turn to the Op-ed page (last page of first section). The ads will also be running in The Wall Street Journal, The New York Post, Barron’s, and out of home in NYC throughout June and July.

To learn more about Riverkeeper, please go to www.riverkeeper.org
To see more of the advertising please contact us via info@thinktank3.com
To ask Governor Pataki to shut down Indian Point call 212-681-4580 (9-5)

March 3, 2003

03.03.03 is proclaimed Think Tank 3 day.

In honor of the honorable and magic number 3, and the ridiculous amount of official days being proclaimed on a weekly basis around the world, Think Tank 3 decided it was time to get in on the action before it was too late and all the days were used up. Replying to a comment about the fact that Think Tank 3 Day only happens every 100 years Think Tank 3 Creative Director Sharoz Makarechi replied, “Hey, we’re not greedy.”

October 29, 2002

Think Tank 3 creates a new look for the Onassis Foundation.

New York, NY– New York based Think Tank 3 has just created a new look and launched a website for The Alexander S. Onassis Public Benefit Foundation (USA). Take a peek by clicking on http://www.onassisusa.org

Aristotle Onassis, the Greek shipping tycoon, created the Public Benefit Foundation in honour of his son, Alexander who died at 25 in a plane crash. The parent foundation is headquartered in Athens, Greece and the US chapter is located in New York City.

Think Tank 3 will continue to work with The Onassis Foundation promoting their museum quality shows and academic lecture series.

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About The Onassis Foundation:

The mission of the Alexander S. Onassis Public Benefit Foundation (USA) is to disseminate information about Hellenic civilization throughout the United States and Canada. By cooperating with universities, colleges and art institutions in Greece, in the United States and Canada, the Onassis Foundation (USA) promotes bilateral cultural relations.

October 15, 2002

Mxyplyzyk- Now available above 14th Street and points East and West..

New York, NY– New York based Think Tank 3 has just launched a web site for the much loved NY retail institution Mxyplyzyk. Pronounced mix.ee.pliz.ick.

Publications, including the New York Times and New York Magazine regularly feature products introduced and available at Mxyplyzyk. Since these publications have a growing national and international readership, the number of people exposed to Mxyplyzyk has grown exponentially but many of the people who are interested in knowing what else Mxyplyzyk has to offer can’t just come down to the store, simply because they live far away.

“Mxyplyzyk is filled with a range of beautifully designed stuff–kind of like a general store for people with really good taste. I wish everyone could experience the store in person.” said Sharoz Makarechi Creative Director of Think Tank 3.

Responsible for photography, design, writing, and production, Think Tank 3 created a site that is simultaneously product-focused and reflective of the attitude and whimsy of the store. Although items are available for sale, Mxyplyzyk.com is not an e-commerce site. “It’s simply a way to reach out to people who don’t live in NYC but happen to read the Home Design section of the New York Times every week.” Makarechi added.

Think Tank 3 will continue to work on brand building and promotional efforts on behalf of Mxyplyzyk.

See the site at http://www.mxyplyzyk.com and bookmark it because Mxyplyzyk isn’t all that easy to spell.

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About Mxyplyzyk:

Mxyplyzyk is located on the corner of 13 Street and Greenwich Avenue. New Yorkers, especially those who live below 14th Street, see Mxyplyzyk as the place with really great windows that always has fun, interesting, and affordable “stuff”. Additionally, over the years, interior designers, stylists and set decorators have come to depend on Mxyplyzyk as a resource for the latest trends and unique pieces that blur the line between art and product.

August 17, 2002

Where do terrorists get their money?

New York, NY– Recently, the US Government spent $150 million dollars on an advertising campaign that tied drug use to the war on terrorism in heavily aired commercials released by the Office Of National Drug Control Policy. This effort has been challenged by a parody commercial that shows the true source of terrorist funding. The commercial is called “AK47-Redux” and was created for Citystreets, New York’s only pedestrian advocacy organization.

While it is a well known fact that 15 of the 19 9/11 terrorists were from Saudi Arabia, it is less known that Saudi rulers use oil dollars to fund Wahabism a fundamentalist sect of Islam, which is responsible for radicalizing the Muslim world.

“AK47-Redux” makes a direct connection with consumer’s culpability by pointing out that they fund terrorism every time they fill up at the gas pump.

Sharoz Makarechi, Creative Director of Think Tank 3 said, “The first spot from the Office Of National Drug Control Policy definitely caught my attention. I presented it to my students at SVA as an example of a great creative execution with a misguided strategy. When the Citystreets assignment came up I realized the best way to tell the truth was to expose what wasn’t true.”

Matt Dugas, one of the creatives who worked on “AK47-Redux” said “The government wasted a lot of taxpayer money by producing a campaign with such an inaccurate message. At least we didn’t let good footage go to waste.” He added smiling.

To see “AK47-Redux” visit http://www.citystreets.org. and click on “Where do terrorists get their money?”

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About Citystreets: 

Citystreets was founded in 1996 and gained international attention by painting hundreds of human outlines at the exact site of pedestrian fatalities with the person’s name, age, date they were killed and the words “Killed by Automobile”. Citystreets is the only NYC based organization whose primary focus is bringing attention to Pedestrian Safety Issues. Citystreets exists to expose the problems that cause these issues, and identify solutions. The mission of Citystreets is to make NYC the most pedestrian safe city in the world.

May 8, 2002

May 8, 2002

Sharoz Makarechi Creative Director of Think Tank 3 has just won a Pencil from the One Club for Writing, Art-Directing, and Creative-Directing “Home” an interactive commercial designed to raise awareness to the increase in Homelessness in NYC after the destructive acts of 9.11.

“Home” is the second in a series. The first interactive commercial in the series “Hungry” was created by Think Tank 3 for their client Fusebox, a silicon alley professional services firm. “Hungry” was the recipient of both a Pencil and a Clio.

Information about Sharoz Makarechi :

Founder, creative director, optimist. Before founding Think Tank 3, Sharoz worked on a range of national and international brands for some of the most respected ad agencies in the industry including TBWA Chiat/Day, DDB, Kirshenbaum Bond, Devito/Verdi and Cliff Freeman. Sharoz graduated The School of Visual Arts with honours in 1994 and has been a teacher there since 1997.

Think Tank 3